For A/W 19, Ron Dorff has taken its inspiration from the Swiss Alps in terms of graphics, prints and colors. Traditional chevron patterns are combined with the classic alpine color range of tyrol green, rust red, dark blue and burgundy. New prints include AVALANCHE, ALPINISM and NORDIC BEAR, 76 (the year Ingemar Stenmark won the Alpine Ski World Cup for the 3rd year in a row).

Ideal for châlet lounging, the Pure Sports Cashmere Collection continues to expand with new drawstring sweatshirts and the iconic Moose print.

The all new sleepwear collection, Swede Dreams, is ideal not only to sleep in but also when relaxing in front of the fireplace after a long day in the slopes.

And of course, all the Ron Dorff permanents are there: the no logo, no frills underwear inspired by the models developed for the Swedish Army in the 70s, the classic all-year round swimwear collection for all those who take a well-deserved winter break far away from the Alps.